Why Feasibility Studies Are Essential for Successful Leisure Attraction Development

A comprehensive feasibility study is a crucial first step before developing any theme park, waterpark, or leisure attraction. It provides a strong foundation for the entire project, ensuring that every aspect—from size and concept to investment level—is thoroughly evaluated. Skipping this step can lead to costly miscalculations, as it is impossible to accurately plan and execute a project without a clear understanding of market demand, site suitability, and financial viability.

A feasibility study carefully analyzes the project’s warranted size, concept, and investment level. Developers must understand their supportable market and target audience to accurately determine what will draw visitors and generate sustainable revenue. The study evaluates the expected attendance, helping developers gauge whether the attraction can support its projected capacity and financial goals. Without this critical information, it is easy to either overcapitalizing—leading to unnecessary costs—or undercapitalizing, risking underperformance and missed opportunities.

The feasibility study also helps define the project’s expected return on investment (ROI), offering developers an understanding of the net warranted investment level. This data-driven approach ensures that the attraction is designed and developed within the financial limits of what the market can support, helping prevent financial strain and ensuring long-term success.

At ITPS (International Theme Park Services), we understand the intricacies of feasibility studies and the data-driven analyses required to create successful leisure projects. With hundreds of feasibility studies completed worldwide, we help developers, operators, and investors make informed decisions that maximize their chances of success. Our expertise ensures your project is strategically positioned, financially viable, and aligned with market demand, laying the groundwork for a strong, sustainable future.