Experience That Comes From Running the Business

Vic Nolting began his attractions career in Group Sales at Kings Island before moving into planning and business analysis with Taft Broadcasting Company's amusement group. His career went on to include senior leadership positions with Darien Lake, Leisure Systems, franchisor of Yogi Bear's Jellystone Park Camp-Resorts, and Coney Island in Cincinnati.

Throughout his career, Vic has specialized in strengthening existing businesses. His experience includes operations, financial performance, strategic planning, organizational development, marketing and sales, cost control, capital planning, and the turnaround and repositioning of underperforming properties.

As Chief Operating Officer of Coney Island, Vic helped lead a significant transformation of the historic Cincinnati amusement park, strengthening its financial performance while overseeing improvements throughout the operation. Earlier, at Darien Lake and Leisure Systems, he developed new operating systems, strategic plans, performance measures, and growth initiatives that strengthened both organizational and financial performance.

Vic has also been extensively involved with IAAPA throughout his career, serving in numerous leadership, committee, and educational roles, and was among the early industry executives to earn the Certified Attractions Executive designation.

Vic joined ITPS as a Senior Associate in 2015. Today, he brings his extensive operating and management experience to ITPS assignments involving business and operational assessments, feasibility, planning, performance improvement, and management, advisory services.

From Strategy to the Midway

Vic's perspective comes from having been responsible for the results, including managing people, controlling costs, increasing revenue, planning capital improvements, solving operating problems, and positioning leisure businesses for long-term success.

That hands-on experience allows Vic to look beyond individual operating issues and understand how decisions in one area affect the entire business. From organizational structure and operating systems to financial performance and the guest experience, Vic brings a practical operator's perspective to identifying problems and developing solutions that work.